Recycling City is about recycling waste for new raw materials and products, thus reducing the extraction of new raw materials and carbon emissions on a global scale. Here you can read more about the driving force behind Recycling City.

Since the industrial revolution, the companies of the world have primarily been conducting business from a linear point of view: we extract raw materials, produce, consume, and throw away. This linear approach has brought a significant wealth to the world but has simultaneously taken a toll on the world’s resources.

If all of earth’s inhabitants had the living conditions we do in Denmark, it would take three planets. It already takes nature about 1,5 years to restore what the world’s population consumes in a single year. That is why we will have to rethink our way of consuming. There is no time to waste as the world’s population is going to grow from seven billion today to approx. ten billion in 2050. At the same time, the global middle class is expanding, making consumption and services expand accordingly.

It is therefore time to transform the linear economy into a circular one. An economy in which we keep products and materials in circuit and derive profit from them for as long as possible. What was once waste will to a much greater extent be implemented as assets in new products.

In the Recycling City project, the ambition is to contribute to reducing the climate impact and meanwhile create local progress and jobs by way of a commercial, sustainable approach to recycling.

Recycling City is to be the leading, international collaboration platform, portraying how the industry can live up to its societal responsibility by reducing the amount of waste and climate impact while at the same time run a profitable business. We call it sustainable business.

The goal of Recycling City is to add on to the strengths of the local trade and create new business economics embedded in green business models.